Although, Netflix, Inc.(NASDAQ:NFLX)has a huge
number of movies and shows, which are not present in abundance in Redbox and
Verizon’s streaming video service, the latter might cost users $2 less per
month. As per GigaOM’s Janko Roettgers, who studied publicly available support
documents, the so-called “Redbox Instant by Verizon comes at $6 a month.
The service includes unlimited video streaming
like Netflix, and also provides optional features. Subscribers can avail of
four nights of DVD rentals through Redbox kiosks if they pay $2 extra. There is
an offer for on-demand rentals of newer movies, starting at $0.99, with offline
access to those videos available on some devices. After the service is
unveiled, it can be accessed on web browsers, iOS and Android devices,
Microsoft’s Xbox 360 and select TVs and Blu-ray players from Samsung. The
service is not limited to Verizon subscribers – anyone can sign up.
There are chances that final pricing might differ
since the service is in closed beta now, but even then Redbox Instant by
Verizon still stands as the cheapest substitute for Netflix till now. If you
calculate annually, it is $24 and $9 less expensive than Netflix and Amazon
Prime respectively. The pricing is not the only difference. Paul Davis, CEO of
Redbox operator Coinstar, told Fast Company some time back that it will have a
smaller but better collection of movies than Netflix. They will focus more on
movies instead of TV shows.
However, the Redbox-Verizon service might be a
tad hesitant to include newer and better content due to cord cutting or cord
shaving, unlike Netflix. This is because they would want to hamper Verizon’s
existing FiOS TV and on-demand video services. But then again, it is not
possible to predict what the service will be like, till it goes up in the 3rd
week of December, according to GigaOM.
Share sof the company slumped 7% in Monday’s
session.
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