Network operator, Sprint Nextel Corporation(NYSE:S) on Thursday launched couple of accessories for the auto sector - an in-vehicle communications and entertainment system - both of them designed to appeal to a younger audience.
Sprint Velocity is the communications accessory that allows drivers to connect mobile phones to their vehicles through Bluetooth, providing access to a range of applications, including voice-activated texting and email, navigation, news and sports updates and music.
"They (U.S.) know how to make great cars. They assemble these vehicles that we all fall in love with," said Wayne Ward, Sprint's vice president of emerging solutions, at the LA Auto Show. "But when it comes to this stuff, they are not in the communications business."
Cars in which Sprint's products run is Chrysler Group's Ram 1500 pickup truck and SRT Viper. The pricing for the system has not been made public Uconnect packages on the truck range from $465 to $970, depending on the screen size.
"This stuff is pretty hard," Sprint's Ward said. Automakers "traditionally have had to deal with every single applications vendor and tried to put these things together from a systems integration perspective themselves. And not doing it with a background and a legacy of understanding mobility."
Automakers can use Sprint Velocity either as a turnkey system
Or it can be customised to suit individual requirements.