In order to gain the market shares and bring more customers to its store, Apple Inc. (NASDAQ:AAPL) started selling its newly launched iPad tablet computer in China that contributed 20 percent of its revenue in the latest quarter. Apple started its new store in Beijing and Shanghai today to provide satisfaction to its customers who have placed orders for the new iPad.
The major competitors of tablet computers for Apple are Samsung Electronics Co.’s Galaxy Tab and Amazon.com Inc.’s Kindle Fire in the market. Apple’s diverse and integrated product line continues to outperform competitors due to its intelligent pacing of product refreshes and product upgrades in Mac, iPad, and iPhone lines.
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During the launch of iPhone 4S sales in January, the police roped off the area near the Sanlitun shop in Beijing to control the crowd who were waiting outside for the start of iPhone 4S.
Last month, International Data Corp. revised its forecast for the tablet computers worldwide from 106.1 million units to 107.4 million units on the back of rising demand situation for the same in the market. As per the survey conducted, it has been found that iPad accounts for 72.5% of China’s tablet market in 2011, while Lenovo Group Ltd. accounts for 4.7% and Samsung for 4.6% market shares.
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Apple is scheduled to report 3QFY2012 results after the market close on July 24 and it is believed that the iPhone 5 will be launched on time for the all-important December quarter.
Shares of AAPL are down 0.15% to $613.30 in early session on Friday.
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