The global marketing chief of General Motors Company(NYSE:GM) Mr. Joel
Ewanick has been sacked from his job. Ewanick has been serving the company for more
than two years now refurbishing the company’s marketing strategy. The decision
was the outcome of Ewanick’s failure in submitting apposite report on the
financial details with regard to the recent sponsorship deal between GM's
mass-market Chevrolet brand and the world's most popular soccer club,
Manchester United. The company took charge as the automotive sponsor of the
soccer’s club in a five year deal that was announced in May.
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Though Ewanick chose not to comment on the recent development, the
company affirmed on its decision of the departure of Mr. Joel Ewanick with
immediate effectiveness. "He failed
to meet the expectations that the company has for its employees," GM
spokesman Greg Martin said. He declined to elaborate. Mr. Alan Batey, the head
of U.S. sales and service would replace Mr. Ewanick for a temporary tenure.
Ewanick was made the Vice President of the Company and the head of the
marketing for the U.S. region in May 2010, seven months prior to the company’s blockbuster
initial public offering in November of that year. His contribution to the
company is largely remembered through the "Chevy Runs Deep" campaign with
the tagline "We all fall down. Thank you for helping us get back up" that
launched at the start of the Major League Baseball's World Series in 2010. The
ad hinted at the automaker's 2009 bankruptcy and federal bailout. GM is 26
percent owned by the U.S. government. This campaign paved way for his promotion
as the global chief marketing officer in December 2010.
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Speaking on the moment, Ewanick was found wishing the company all the
luck for the years ahead. "It has been a privilege & honor to work with
the GM Team and to be a small part of Detroit's turnaround," Ewanick said
on Twitter. "I wish everyone at GM all the best."
Shares of GM fell 0.66% to $19.54 in early hours on Monday.
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