Amazon.com, Inc. (NASDAQ:AMZN) has reportedly been recruiting intellectual property experts for to help the Company lead into the patent acquisition and licensing arena where most of the smartphone battle actions are taking place.
The smartphone market has entered into the stage where each of the competitors is trying to acquire patents and licenses for apps to capture the majority of the market share and retain it. The latest turn in the market is the intensification of the Apple Inc vs Google Inc in mobile devices and digital content.
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The latest acquisitions announced by competitor Google Inc has been that of Wildfire; the most prominent app developer for the social network site Facebook Inc; and that of Motorola Mobility which would help Google better integrate its hardware and software.
Amazon, the internet retailer has hired executive recruiting firm Argos Search to help the company hire an intellectual property "Acquisition and Investment Leader" to "identify and evaluate strategic IP acquisition and licensing opportunities”.
Amazon will be building all the apps into its own hardware which would require a lot of different patents, intellectual property. As the Company goes forth with the various apps integration on its mobile device, it omits any possibility of potential lawsuits alleging infringement of other companies' patents and this can be carried out with the buying and licensing intellectual property in these areas.
Shares of Amazon.com, Inc. (NASDAQ:AMZN) were down 0.92% to $234.38.