Google Inc (NASDAQ:GOOG)
enters into another battle with Apple as the latter announces the removal of
Google’s most popular video sharing site Youtube from its upcoming iPads and
iPhones as the license agreement approached its expiry date.
Apple’s move to become totally Google independent has
created a new phase of the smartphone war. Previously Apple had done away with
Google maps app from its iPhones and iPads and now it has done away with the
video sharing site.
Apple's
license to utilize YouTube on iOS has expired and it will no longer be a
default application on the iPhone. It is being expected that Google may
ultimately create a native YouTube app for iOS as it has with Chrome and other
products.
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Google on the other hand in the bid
to establish a strong hold in the smartphone market had recently acquired
Motorola Mobility in May for a value of $12.5 billion setting the stage for
Google to more tightly integrate its smartphone software and hardware and mount
a more direct challenge to Apple's iPhone.
Apple has Facebook,
Twitter, Yelp, Fandango, OpenTable, Rotten Tomatoes, etc, which are all now
directly woven into iOS/Siri. Google has its strongest offering, search/maps
and Google Now tightly integrated into Android, but has to rely on Zagat,
Google +, Gmail, GTalk, etc to compete with iOS partners in social, local, and
other verticals. Also, Apple is launching Passbook where users can store
coupons, loyalty cards, tickets, etc, while Google has Google Wallet.
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