Google Inc (NASDAQ:GOOG) enters into another battle with Apple as the latter announces the removal of Google’s most popular video sharing site Youtube from its upcoming iPads and iPhones as the license agreement approached its expiry date.
Apple’s move to become totally Google independent has created a new phase of the smartphone war. Previously Apple had done away with Google maps app from its iPhones and iPads and now it has done away with the video sharing site.
Apple's license to utilize YouTube on iOS has expired and it will no longer be a default application on the iPhone. It is being expected that Google may ultimately create a native YouTube app for iOS as it has with Chrome and other products.
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Google on the other hand in the bid to establish a strong hold in the smartphone market had recently acquired Motorola Mobility in May for a value of $12.5 billion setting the stage for Google to more tightly integrate its smartphone software and hardware and mount a more direct challenge to Apple's iPhone.
Apple has Facebook, Twitter, Yelp, Fandango, OpenTable, Rotten Tomatoes, etc, which are all now directly woven into iOS/Siri. Google has its strongest offering, search/maps and Google Now tightly integrated into Android, but has to rely on Zagat, Google +, Gmail, GTalk, etc to compete with iOS partners in social, local, and other verticals. Also, Apple is launching Passbook where users can store coupons, loyalty cards, tickets, etc, while Google has Google Wallet.