Microsoft Corporation(NASDAQ:MSFT)’s silence on t
pricing of its new operating system, Windows 8, has rattled the technology
community, which feels that the software company has taken on too much this
time.
Analysts feel that the delay in pricing was due to the
company trying to accommodate both its desktop operating software as well as
the mobile market. Microsoft is not only releasing the desktop version of its
software but will also release a version for mobile phones.
"The delay in releasing pricing is all about
uncertainty around the PC market and competition from Apple," Patrick
Moorhead, principal analyst with Moor Insights & Strategy told Computer
World.
"Microsoft needs to price Windows in a way that
looks smart versus Apple's OS X, doesn't leave money on the table with
commercial PC customers, and enables OEMs to compete better with the
iPad."
It’s just about two months to its launch date and
without the pricing information, OEMs and other stakeholders cannot formulate
their own sales and marketing strategies.
Get Complete
Live News on MSFT Here
When releasing previous versions of its flagship
operating software, Microsoft has disclosed the pricing weeks before its
`release to manufacturing’ milestone and months before its actual sales in stores.
This time however the RTM milestone has come and gone
on Aug. 1 and there's no sign yet of the pricing of the new software. It is
expected to go on sale from October 26.
The only price that Microsoft has revealed so far is
the $39.99 it will charge Windows XP, Vista and Windows 7 users to upgrade
their PCs to Windows 8 Pro.
Microsoft is also scheduled to make its debut in the
world of tablets with the launch of Surface, later this year.
No comments:
Post a Comment