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Friday, August 3, 2012

Samsung Maintains Lead as Most Popular Handset Maker, Apple Inc.( AAPL) Inches Up


Korean handset maker Samsung made more phones than anybody else in the three-month period to June leading the field with a 25.6 percent market share, according to data from comScore which surveyed mobile phone subscribers in the United States.

Among original equipment manufacturers, LG was second place with 18.8 percent market shares while Apple Inc.(NASDAQ:AAPL) followed third with a 15.4 percent share.

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Both Samsung and LG saw a marginal dip of 0.5 percentage points in their market shares from the March quarter while Apple increased its share by 1.4 percentage points, the data showed.

More than 100 million people in the U.S. owned smartphones during the three months to June, a 4 percent rise from the March quarter. Android with its millions of apps available for download was a clear favourite, among subscribers who opted to buy smartphones powered by Google’s operating system.

Android's market share as the top platform for mobile was 51.6 percent at the end of the June quarter, a slight rise from 51 percent it commanded at the end of March.

Apple, whose devices run on its proprietary operating system iOS, followed with a 32.4 percent share (up from 30.7 percent as of March-end) while Research In Motion Limited’s  (USA)(NASDAQ:RIMM) Blackberry systems brought up the third place with a 10.7 percent share.

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Both Microsoft Corporation’s (NASDAQ:MSFT) recently launched Windows platform for mobiles and Nokia's Symbian lagged far behind in the league tables.

The popularity of an operating system is closely linked to its ease of use and the fortunes of the handset maker and vice versa. Part of Samsung's galloping popularity can be attributed to its aggressive alliance with Google's operating system.  

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