As we have been reporting that Apple Inc. (NASDAQ:AAPL)’s Mapping App A serious Drawback to the iPhone 5, this morning the company’s Chief Executive Tim Cook, on Friday, apologised to users of the iPhone 5 who have to contend with its flawed mapping application that contained grave errors.
The new operating system of Apple, iOS6, contains the company's own mapping app that replaced Google Maps. However the data contained in it often threw up directions that were misleading and sometime downright hilarious with monuments and structures appearing distorted in 3D images.
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Unlike Google Inc(NASDAQ:GOOG) Maps, which had detailed directions on how to reach a particular place along with street view, Apple Maps showed locations that were not situated in the right place.
"We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better," Cook said in a letter to customers released on its website, adding that the company "fell short" of its commitment to deliver "the best experience possible to our customers."
Cook suggested that customers could download map applications made by rival companies from its App Store, while it took time to improve the product.
"While we're improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app," he said in the letter.
Apple and Google fell out over use of the maps, as the Cupertino company felt that Google provided more features for its maps on Android devices that were not available for Apple's operating system.
Shares of AAPL are down 1% to $674 in the opening session on Friday.