Criticism of Apple Inc.(NASDAQ:AAPL)’s brand new mapping tool has been all over the place in spite of the iPhone 5 being a huge success. However, Apple CEO Tim Cook has admitted that they have indeed released a product that does not match up to standards, but a lot of effort is being put in to sort out the glitches and improve its functionality.
When Apple launched its iOS 6 update along with the iPhone 5 on September 21, it dumped Google Maps in favor of their in-house mapping tool. But users are not satisfied and have complained that surpassing Google Maps is a pipe dream, considering that the tool does not even come close in terms of efficiency and accuracy.
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The iPhone 5 was the first big launch under Tim Cook’s tutelage after co-founder Steve Jobs passed away last year. Since users are desperate for a quick replacement for Apple Maps, Cook has suggested numerous third-party mapping apps like Bing, MapQuest and Waze from App Store or the web versions of Google or Nokia maps, till they work out all the problems of their own mapping tool. However, some Apple loyalists have stuck to the Apple mapping app and Cook has insisted that the more searches are done, the better the app will become.
Steve Jobs was a perfectionist but he too made slip-ups. Buyers, who had bought the first iPhone at the original price, took offense when the price of the smartphone was slashed. Users were not too satisfied with iPhone 4 antenna as well. In spite of those mishaps, Jeff Macke feels that Jobs would never release a product that did not match the standards of Apple, especially when a strong mapping tool from Google was already incorporated into devices. Macke feels that Apple should not have rushed into developing their own mapping app, which has only got them criticism and humiliation.