Want to send your friend real gifts on their
birthday, instead of virtual gifts via Facebook Inc (NASDAQ:FB)? It is simply
inexcusable to just wish friends on their birthday and gift them a virtual
present, when you can send a real one from a list comprising hundreds of them!
Facebook has launched Facebook Gifts, using which
you can send real gifts through Interwebs. The news feed will flash birthday
reminders and users can click on the link from the feed, use the service from a
friend's Timeline via the "Give him/her a gift" link or click on the
gift icon. Prompts for the gift can be sent to the recipient via a private
message or on the friend’s Timeline.
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Payment options are flexible – you can pay in
advance or after the delivery. An “unwrap” feature has been included that
provides the friend with a preview of the gift that will be delivered to them a
few days later. The location for delivery depends upon the recipient and they
can also choose their favorite color size, or flavor. If your friend is not
satisfied with the gift, Facebook offers suitable replacements of the same
value.
The Gifts feature will be introduced in the US and slowly
rolled out to other countries. Gift items on the list include gift cards from
Starbucks, soft toys from Gund, and cupcakes from Magnolia Bakery. Earlier,
Facebook had ventured into the territory of virtual gifts on the Walls of
friends, but it was stopped in August 2010, so that the social network could
come up with something better. A Bday Gift Finder app is also available that
lists gift suggestions for friends based on their preferences after analyzing a
recipient’s “likes” and other information.
Shares of FB soared 6.60% to $21.66 on Friday, but still
down 5.25% for the week.
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