Tuesday, September 25, 2012

Apple Inc. (NASDAQ:AAPL) V Google Inc (NASDAQ:GOOG): It’s All About Maps War

It seems that it isn’t working for Apple Inc. (NASDAQ:AAPL) anymore. Rather than working in sync with Google Inc (NASDAQ:GOOG) in executing features like turn-by-turn navigation, Apple Inc. took a major step of removing Google Maps from its mobile operating system. The turn-by-turn navigation feature is being explored by the Android users for years now. In order to reinstate its decision, Apple shopped around and bought its own mapping and satellite information. It further employed engineers to develop an app for iOS 6 and now is further employing new software engineers to correct the problems that the app is undergoing.
Since the time of its release, the limitations of the device were evident the time it was released. Pictures and reports of deformed roadways and missing, moved, or misnamed roads, building, and towns can now be found all over the web. The worst of the new app it being chronicled in the Amazing iOS 6 Maps Tumblr blog.
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Tracing the reason behind the lack rather failure of Apple Inc. in installing a correct and successful Maps app. is the insufficient manpower. According to a Business Insider report, Google has 7,100 people working on Google Maps. That’s 1,100 full-time employees and 6,000 contractors who drive street view cars, fly planes, and correct map details. Thus, the only remedy for this situation is an intensive hiring on part of Apple Inc. Else the chances of competing with the Google Maps remains low.
A strong, huge and rigorous team of engineers could only help Apple Inc. to really build usable, trustworthy Maps. Google, on its part, is utilizing its incredible manpower to get a stand-alone iOS Google Maps appout before Christmas.

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