By removing Google Inc(NASDAQ:GOOG) Maps from it new operating system, Apple Inc.(NASDAQ:AAPL) may have given Android, albeit unwittingly, more ammunition than it may have realised.
First off, is the undue publicity that Google Maps has received. of course everyone knew how useful and reliable Google Maps was.
But by substituting it with an inferior product of its own, Apple has made people realise that they could not possibly live without Google Maps.
Once taken for granted, it has made users sit, take notice and re-discover all the features of Google Maps. Google could not have achieved more in terms of attracting people's attention if it had wanted to.
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The slew of articles and analysis about Google Maps has also made even loyal fans of Apple start to wonder whether Android users could just possibly be having more functionalities on their phones than what is available on Apple's iOS.
The fact that Google has not made any undue noise about its absence in Apple's new operating system also has worked in its favour.
With Google Chairman Eric Schmidt openly declaring that his company and Apple were good partners, he has managed to garner a lot of sympathy also and cast Apple in the role of a villain who has dropped a loyal ally.
Then again removing the YouTube app also makes it seem as if Apple is deliberating distancing itself from Google.
YouTube is a favourite with users of all ages and demographics and messing around with it could give a serious negative bias towards Apple.
Users do not understand rivalries or patent disputes - all they want are their favourite applications that they are familiar with and which they use to connect with their friends and family.
Apple could just end up pushing some of its more loyal customers towards Android in its bid to pursue its own agenda against Google