By removing Google
Inc(NASDAQ:GOOG) Maps from it new operating system, Apple Inc.(NASDAQ:AAPL) may
have given Android, albeit unwittingly, more ammunition than it may have
realised.
First off, is the undue publicity that Google Maps has
received. of course everyone knew how useful and reliable Google Maps was.
But by substituting it with an inferior product of its
own, Apple has made people realise that they could not possibly live without
Google Maps.
Once taken for granted, it has made users sit, take
notice and re-discover all the features of Google Maps. Google could not have
achieved more in terms of attracting people's attention if it had wanted to.
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The slew of articles and analysis about Google Maps
has also made even loyal fans of Apple start to wonder whether Android users
could just possibly be having more functionalities on their phones than what is
available on Apple's iOS.
The fact that Google has not made any undue noise
about its absence in Apple's new operating system also has worked in its
favour.
With Google Chairman Eric Schmidt openly declaring
that his company and Apple were good partners, he has managed to garner a lot
of sympathy also and cast Apple in the role of a villain who has dropped a
loyal ally.
Then again removing the YouTube app also makes it seem
as if Apple is deliberating distancing itself from Google.
YouTube is a favourite with users of all ages and
demographics and messing around with it could give a serious negative bias
towards Apple.
Users do not understand rivalries or patent disputes -
all they want are their favourite applications that they are familiar with and
which they use to connect with their friends and family.
Apple could just end up pushing some of its more loyal
customers towards Android in its bid to pursue its own agenda against Google
long GOOG, short AAPL
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