Uh-oh! It looks like Amazon.com, Inc.(NASDAQ:AMZN) missed out on something vital before it released its ne range of Kindle Fires last week.
The devices have yet to be approved by the U.S. Federal Communications Commission. The approval is very important for all wireless communication products because it gives an assurance to customers that the devices can operate safely and will not interfere with other signals.
The Internet retailer is accepting pre-orders for its new Kindle Fires.
A pre-order confirmation email sent by Amazon late on Thursday, September 6, for the $499 Kindle Fire HD 8.9-inch 4G tablet included the following note: "We will send you an email asking you to confirm your pre-order of Kindle Fire when it is approved for sale by the Federal Communications Commission."
The devices are expected to ship on November 20. Reuters quoted an Amazon spokeswoman as saying that the company expected to receive FCC approval before Nov. 20.
While the company is sure to get FCC approval, it has surprised analysts and the lawyer community that a company would actually announce the release of a device without getting the mandatory regulatory approval first.
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"I can't think of an instance where a device has been offered by a U.S. carrier or an independent retailer that has not had FCC approval yet," John Jackson, a wireless analyst at CCS Insight, told Reuters.
An FCC spokesman declined to comment.
Amazon released four new Kindle Fire tablets on Thursday last at prices much lower than what Apple's iPads are selling at.
The online retailer is trying to break the monopoly of Apple in the US market, where its iPads have a dominant share of the tablet PC segment.