Facebook Inc (NASDAQ:FB) has not been able to do
anything so far about monetising its mobile subscriber base, the major reason
why it is seeing slowing revenue growth.
But all that may be about to change, according to Motley
Fool.
Research firm eMarketer recently said that
"Facebook's mobile-ad sales in 2012 will end up around $72.7 million, less
than a 3 percent market share for domestic mobile ads and so far back that it
can't even catch a glimpse of Google, whose Android platform has helped it
dominate the mobile ad space with an estimated 55% slice."
According to Motley Fool's own estimation: Facebook
could even bring in more mobile-ad sales than that, though, considering Mark
Zuckerberg's comments on the last conference call that Sponsored Stories in
News Feeds were already generating roughly $1 million per day in revenue, with
half of that amount coming from mobile. That was as of the end of June, so
mobile revenue of $500,000 per day for half the year comes out to roughly $90
million.
So surpassing eMarketer's estimates is possible for
Facebook if Zuckerberg keeps the focus on News Feeds in the Sponsored Stories
feature.
Will FB Rebound
After The Worst IPO? Find Out Here
eMarketer has also said that the social network’s
mobile-ad sales will skyrocket to $387 million next year, more than five times
its 2012 estimate, and enough to claim an estimated market share of nearly 9
percent.
in fact the research firm's analyst Debra Aho
Williamson had told the Wall Street Journal that after this year,
""the experimentation phase will come to an end, and Facebook will
figure out what works in mobile, both for the advertiser and the user."
Regardless of the specific estimates, the most
important thing here is that Facebook is making progress on the mobile
monetization front. That's long been derided as the social network's Achilles'
heel and something of a dilemma as it focuses heavily on mobile development,
Motley Fool said.
No comments:
Post a Comment