Device Targeting was explained
by Amazon.com, Inc.(NASDAQ:AMZN) about a feature that allows developers to
custom-tailor the Android application package to particular Amazon gadgets,
namely the different version of the Kindle Fire. This will let developers to
create different code for the device as well as general Android devices that
are not manufactured by Amazon. The code can be optimized for resolution and
screen size, API version and OpenGL compressions format.
Amazon also comes to
conclusion that this option will allow developers to have enhanced search
relevancy on Google Play and other digital storefronts as page views, downloads
and reviews will be merged to a single app. This will result in less confusion
among customers.
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The VersionName for
each APK will be kept the same within an instance of an app, as per the
statement of Amazon. However, the VersionCode must be exclusive to each version.
Amazon is keeping up
its efforts to take its e-book stores sand Kindle e-readers to new and broader
territories. Next on the line is Japan.
As per Japanese
business publication Nikkei, Amazon is planning on starting sales of elnk e-reader
and e-books through a Japan-based Kindle Store in starting of October. The
original release was initially planned for September, but it got delayed due to
some problems related to supply.
Amazon is likely to
experience competition from e-readers manufactured by Casio, Kouziro and Sony. Kobo
was bought by a Japanese e-commerce company, Rakuten in 2011. It launched an
e-book store and a touch-controlled e-reader in July. The e-reader in question
is priced at about $100 in USD. It is not yet clear as to how Amazon will set
the price of its e-reader in the country. A standard Kindle is priced at $69 in
the US, $128 in France and $126 in India.
No representative from
Amazon could be reached for a comment on this matter.
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