Thanks to the ever evolving technology, people do not need to remember phone numbers. They do not need to worry about spellings. They do not need to know how to travel from one place to another. They do not have to.
At a time when Apple Inc. (NASDAQ:AAPL)’s brand-new mapping system has received fresh criticism on iOS 6, Nokia Corporation (ADR)(NYSE:NOK) surely deserves some bragging rights.
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It took years of less than engaging or smart marketing for Nokia to step up to the plate and put on an impressive show. It is clear that Nokia marketing is striking when the iron is hot.
Nokia is standing on rooftops, calling out to all the people interested to listen that it takes the cake when it comes to location and mapping on smartphones. Google Inc(NASDAQ:GOOG) does the job just right. However, Nokia deserves some bragging rights as it does not fail in making you feel you local, no matter where you are.
When Nokia took over Navteq, many had speculated that 20 years of platform development, mapping and research would fall into a chasm from where there is no way out. However, such speculations did not pan out. Nokia is successful in advancing the features, the precision and the already great consumer experience of the Navteq platform.
Over the past years, Nokia’s Navteq maps have been toyed with. Nokia’s mapping system used on Lumia 900 seems to be exceptional. Location products must be able to remove worries from customers and not create them. Unlike Apple and Google maps, Nokia Maps seem to have put customers at ease rather than giving rise to anxiety. Whether you are travelling in Europe or sparse areas situated in north of Toronto, the Nokia Maps have never failed to help.
Users have reported a consistent experience with Nokia Maps when it came to public transportation systems or remote islands like Caicos and Turks.