A strong speculation is rife in the technology market; due to sources from Apple Inc.(NASDAQ:AAPL)’s upstream supply chain stating that mass shipments of new iMac all-in-one PCs and Retina Display 13.3-inch MacBook Pros in September have begun.
Apple is targeting two key parameters to boost the sales of the 13.3-inch MacBook Pro - back-to-school demand and the year-end holidays. This is the main reason why the launch is being anticipated in September or October.
Apple also had big plans for the iMac. Three brand new versions of the product were to be launched simultaneously and were supposed to be state-of-the-art with upgraded panels and superbly efficient CPU’s, but the mass production of the high-end iMac had to be stopped due to low quality yield of the panels. That is why the launch date or even the approximate launch period remains unknown. However, the other models, which are aimed at the entry-level and mid-range sectors, experienced an increase in shipment volumes from the supply chain in September.
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Apple constituted 2.8% of worldwide desktop shipments in the 2nd quarter, having dispatched 1.01 million iMacs. This brings the total of both quarters to 2.23 million units, thereby catapulting Apple to the position of the fifth-largest desktop vendor in the world. But it still retains its numero uno position when only the all-in-one PC section is considered, as it is the largest vendor in that segment.