Monday, September 10, 2012

Ethics Officer to Probe Nokia Corporation (NYSE:NOK)’s Misleading Marketing Photos

Last week Nokia Corporation (ADR)(NYSE:NOK) apologised for putting out photos with its publicity material, that were not clicked by its Lumia 920.

That left a bad taste in the mouth since the smartphones themselves were panned by the critics.

Now the European company is planning to conduct a probe into the incident and find out why misleading materials were released.

The Finnish handset maker said that an ethics officer will conduct a review into the whole matter.

Susan Sheehan, a spokeswoman for the company, told Bloomberg in an interview that the ethics and compliance officer was working on an independent report to understand what was happening.

Nokia is banking a lot on the success of the Lumia phones - Lumia 920 and 820 - that it released last week to revive its business and get back some of the phone share market that it has lost to Samsung ad Apple.

However the marketing blunder smacked of a desperate attempt by the company to push its products at all costs. Nokia is plugging its cameras as the main USP why customers should switch over to using its devices.

When the error was pointed out by The Verge, Nokia immediately went into damage mode and confessed that the photographs were actually taken by a professional camera.

The video in question showed a woman riding a bicycle down a road. As she passes a parked trailer, the reflection in a glass window shows a large van equipped with lighting and a cameraman hanging out the door filming.

However to give Nokia its due Nokia did not claim that the photos were taken with the Lumia 920, though an impression was created that it was.

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