Apple Inc. (NASDAQ:AAPL)’s Innovative Mapping App Fails to Click, Ditches Google (NASDAQ:GOOG)

The new mapping application by Apple Inc.(NASDAQ:AAPL), which comes with its new operating system iOS 6, has not been kindly received by the tech community or users of the iPhone 5.

For some unknown reason the company decided to junk Google Inc(NASDAQ:GOOG) maps and replace it with its own application. While this is a laudable intention - Nokia also has its own mapping service and it is an efficient one - the problem has risen because this time it looks like the Cupertino company has put its own interests ahead of its customer's.

According to reports the mapping service of Apple is nowhere near as good as Google's and several tech blogs have commented that this app is the biggest drawback in the new operating system.

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Mapping and location services are increasingly being used by owners of mobile devices as they search for things and places they want while they are on the go. Google maps are one of the most used applications online. Indeed it is being used by people as a tracking device especially when they visit places which they are unfamiliar with.

Obviously Apple wants to control a potentially lucrative app segment.

Also Apple is getting increasingly paranoid about its patents and sees a rip-off of its operating system everywhere. As the late Steve Jobs famously told his biographer before his death, Apple is convinced that Android is just a copy of its own operating software.

To target Google, the iPhone maker has been systematically going after the search giant's hardware partners such as Samsung, HTC, LG and others.

So far it has not engaged in any direct battle with Google, the closest it has come to it is in suing Motorola Mobility, which is a unit of Google.