The demand for Apple Inc.(NASDAQ:AAPL)’s Macs is still there in the corporate sector if the forecasts by a market research firm are anything to go by.
Forrester Research is estimated that Apple will sell $7 billion worth of Mac computers and $10 billion worth of iPads to the corporate market in 2012.
According to the research firm, Apple is responsible for the growth of the PC market and keeping it above the flat trendline. The PC market is forecast to grow 2 percent this year and 6 percent in 2013.
This, of course, cannot be argued against. Both Hewlett Packard and Dell - makers of personal computers - have shown declining sales and growth prospects. The companies posted losses in the last reported quarter and stocks of both companies have seen steep falls of more than 60 percent.
While HP and Dell are inclined to lay the blame on the imminent launch of Microsoft's Windows 8 operating software - the reasoning is that customers are deferring purchases of PCs in anticipation of this launch - there is more to it.
Forrester said that it expected global corporate spending on Wintel PCs to fall 3 percent this year and to remain flat in 2013. However Mac and iPad corporate sales are seen rising 35 percent to $23 billion in 2013.
Overall tech spend is slowing and Forrester said that global tech purchases will rise just 1.3 percent to $2 trillion this year. Interestingly this is a downgrade from their earlier forecast of a 5.4 percent increase.
For 2013 also the research firm has pegged the growth in tech spending at 4.3 percent compared to its earlier projection of 8 percent.
Tech spending in Europe is seen to decline more than the global average at 2.5 percent.