Wednesday, September 26, 2012

Apple Inc. (NASDAQ:AAPL) Felt Neglected by Google Inc(NASDAQ:GOOG))?

The reasons behind the inferior map application product released by the usually finicky Apple Inc.(NASDAQ:AAPL), with its new operating system seem to be trickling in bit by bit.

The Verge reported that the decision to junk Google Inc(NASDAQ:GOOG) Maps was taken by Apple more than a year before its contract with Google, for use of the map system, was to expire.

The reason why Apple took that decision may have been due to its feeling `neglected' by Google according to the report.

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Apparently Google was working on more features for its own Android-powered devices and had given it advanced navigation capabilities such as turn-by-turn navigation.

Google was also unhappy with the renewal terms of the contract. In fact the decision by Apple may have had something to do with the fact that Google itself was slow in working on a new mapping application for Apple's new iOS6. According to various reports this new application will now take several months to be ready.

Apple's new mapping application, which is available with its latest operating system and is available to iPhone 5 users immediately, has been something of a disaster and nowhere near the standards set by Google.

Interestingly Google Chairman Eric Schmidt was recently quoted as saying, when confronted with these reports, "“We think it would have been better if they had kept ours,” he said, referring to Google Maps. “But what do I know? What were we going to do, force them not to change their mind? It’s their call.”

But then it also looks like Apple, which usually pays a lot of meticulous attention to all its applications and software, has been careless with its map app.

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