Eric Schmidt, CEO of Google Inc (NASDAQ:GOOG) has said that the firm will need Apple Inc.(NASDAQ:AAPL)’s approval to offer its mapping application for the iPhones. This happened after the software was replaced with an Apple’s mapping program that has faced a number of criticisms.
Schmidt told reporters that the company has not yet done anything with Google Maps. Apple will have to approve Google Maps. He, however, has declined to comment on whether the company has submitted an application to Apple regarding this matter.
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Apple’s new mapping application on iPhone 5 faced a lot of criticisms by technology gadget reviewers. They said that the application does not provide directions for public navigations and transportation. Users get confused when they try to navigate with the help of the application. Apple is touting its Maps application as a vital software change amid the growing battle with Google.
Apple built the replacement application as it planned to do away with its relationship with Google and not because of any flaw with the product. This was revealed by two people, who are familiar with Apple’s development of the mapping features.
The fallout from the feud does not stop here. It goes beyond mapping. Consumers would not find Google’s YouTube application on their iPhones.
The firm’s rivalry with Google came to scene after the owner of the world’s largest search engine developed Android operating system that operates on devices made by HTC and Samsung. Android is presently the most popular smartphone software in the world.
As the competition became pronounced, Schmidt left Apple’s board in 2009. California-based Cupertino also traded patent violation cases against a number of smartphone companies that use Android. That includes Samsung too.
Google is the operator of the largest internet search engine in the world. It is stepping up its challenge to Apple in the tablet industry.
Shares of GOOG continued to move higher and added another 2% at $763.65 after hitting another record high of $764.33. Yesterday, the stock was up over 2%.