Eric Schmidt, CEO of Google
Inc (NASDAQ:GOOG) has said that the firm will need Apple Inc.(NASDAQ:AAPL)’s approval
to offer its mapping application for the iPhones. This happened after the
software was replaced with an Apple’s mapping program that has faced a number
of criticisms.
Schmidt told reporters
that the company has not yet done anything with Google Maps. Apple will have to
approve Google Maps. He, however, has declined to comment on whether the
company has submitted an application to Apple regarding this matter.
Apple’s new mapping
application on iPhone 5 faced a lot of criticisms by technology gadget
reviewers. They said that the application does not provide directions for
public navigations and transportation. Users get confused when they try to
navigate with the help of the application. Apple is touting its Maps
application as a vital software change amid the growing battle with Google.
Apple built the
replacement application as it planned to do away with its relationship with
Google and not because of any flaw with the product. This was revealed by two
people, who are familiar with Apple’s development of the mapping features.
The fallout from the
feud does not stop here. It goes beyond mapping. Consumers would not find
Google’s YouTube application on their iPhones.
The firm’s rivalry with
Google came to scene after the owner of the world’s largest search engine
developed Android operating system that operates on devices made by HTC and
Samsung. Android is presently the most popular smartphone software in the
world.
As the competition
became pronounced, Schmidt left Apple’s board in 2009. California-based
Cupertino also traded patent violation cases against a number of smartphone
companies that use Android. That includes Samsung too.
Google is the operator
of the largest internet search engine in the world. It is stepping up its
challenge to Apple in the tablet industry.
Shares of GOOG
continued to move higher and added another 2% at $763.65 after hitting another
record high of $764.33. Yesterday, the stock was up over 2%.
No comments:
Post a Comment