Wednesday, September 19, 2012

Nokia Corporation (NYSE:NOK)’s Location Platform will Power Amazon.com (NASDAQ:AMZN) Maps API

Amazon.com, Inc.(NASDAQ:AMZN) had declared that it will not be using Google Maps anymore, which led to speculations that the online retailer has collaborated with Nokia Corporation (ADR)(NYSE:NOK). But none of the concerned parties confirmed or commented on the news. But Nokia has stated to The Next Web that Amazon will use Nokia’s its “Location Platform” for powering their Maps API.

App developers can now incorporate mapping concepts into their apps using Amazon Maps API. The process is same like Bing for Windows Phone or Google Maps for Android. Nokia’s Location Platform will allow registered app developers to access the company’s set of API’s to put together personalized, location-based, rich apps with full functionality for Maps, Positioning, Places, Directions, and Traffic.

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Dr. Sebastian Kurme, a spokesperson for Nokia has stated that the main purpose for Amazon licensing Nokia’s mapping tool is for geocoding and maps. He said that Nokia’s platform is technologically very advanced and is equipped with a unique global footprint. One can view maps of about 200 countries and navigate through more than 100 of them. Their automotive-grade map quality is the best as per industry standards.

Both Yahoo Maps and Bing Maps are being powered by Nokia now. The technology has always maintained a focus on location and due to its global footprint, quality and high-end performance (geocoding, routing, and traffic), numerous 3rd parties are venturing into collaborations as the platform is extremely lucrative. The fact that Amazon has selected the Nokia Location Platform is a clear indication that the mapping tool is highly capable and offers amazing location consumer experiences.

This is a slight blow to Google though, because Nokia has clearly scored in this area and with Apple ditching Google Maps, the search giant might have to struggle in this particular domain.

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