Amazon.com, Inc.(NASDAQ:AMZN) had declared that
it will not be using Google Maps anymore, which led to speculations that the
online retailer has collaborated with Nokia Corporation (ADR)(NYSE:NOK). But
none of the concerned parties confirmed or commented on the news. But Nokia has
stated to The Next Web that Amazon will use Nokia’s its “Location Platform” for
powering their Maps API.
App developers can now incorporate mapping
concepts into their apps using Amazon Maps API. The process is same like Bing
for Windows Phone or Google Maps for Android. Nokia’s Location Platform will
allow registered app developers to access the company’s set of API’s to put
together personalized, location-based, rich apps with full functionality for
Maps, Positioning, Places, Directions, and Traffic.
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News & Updates on NOK Here
Dr. Sebastian Kurme, a spokesperson for Nokia has
stated that the main purpose for Amazon licensing Nokia’s mapping tool is for
geocoding and maps. He said that Nokia’s platform is technologically very
advanced and is equipped with a unique global footprint. One can view maps of
about 200 countries and navigate through more than 100 of them. Their
automotive-grade map quality is the best as per industry standards.
Both Yahoo Maps and Bing Maps are being powered
by Nokia now. The technology has always maintained a focus on location and due
to its global footprint, quality and high-end performance (geocoding, routing,
and traffic), numerous 3rd parties are venturing into collaborations
as the platform is extremely lucrative. The fact that Amazon has selected the
Nokia Location Platform is a clear indication that the mapping tool is highly
capable and offers amazing location consumer experiences.
This is a slight blow to Google though, because
Nokia has clearly scored in this area and with Apple ditching Google Maps, the
search giant might have to struggle in this particular domain.
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