Five new stores are to be launched by Apple
Inc.(NASDAQ:AAPL) this week. The first is the Rio Shopping outlet, based in
Valladolid, Spain. At 10AM local time on Thursday, it is to be launched likely
in anticipation of the iPhone 5's debut on Friday. Three other stores will be
launched at 8AM on Friday, unusually an hour early reserved for iPhone
rollouts.
Among these is the Sindelfingen location just
outside of Stuttgart, Germany. Earlier this month the store was said to have
had its opening moved from the 22nd to the 20th, but the official date is
indeed the 21st; the 20th may have been referring to a media preview event. Others
are La Toison d'Or in Dijon, France, and Valley Plaza in Bakersfield, California.
Even though Apple already has 51 other stores in the state -- more than France,
Spain, and Germany combined -- there are some 800,000 people in Bakersfield,
which until this week was almost 90 minutes away from the next closest Apple
Store, the latter will fill a gap in California coverage.
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Soon after the iPhone 5 premiere, opening at 9AM, is
the Il Leone outlet in Lonato, Italy. The country won't be getting the iPhone 5
until the 28th, and so Apple has no immediate pressure to throw open the shop's
doors.
Very often Apple stores are launched to coincide
with the introduction of new products, since it offers advantages like extra
publicity, greater reach, and/or a higher profit on sales versus working with
third-party retailers.
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