Internet search
provider, Yahoo! Inc.(NASDAQ:YHOO) is about to embark on transformed efforts to
improve its search capabilities and advertising platforms. The two areas of its
business operation have weighed on productivity and scared off investors.
Quoting an internal
memorandum, CEO Marissa Mayer, an alumna of the internet giant Google, said
that the company will roll out the strategy that aims at providing a better
customer experience. The website and the new appearance of Yahoo was still
under change.
An unnamed source said
to AllThingsD that everything that Mayer is doing has got something to with
consumer experience. Nothing else seems to matter to her even if it matter to
the bottom line.
As per the report,
Mayer had unveiled her first strategy to the board of directors the previous
week. Another meeting is slated to happen on 1st October. AllThingsD
has mentioned that this meeting will mark the introduction of new systems and
processes for the firm. It will be a part of a broad revamp for Yahoo.
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The website has also
reported that Mayer plans on involving doubling down on search and advertising
with more resources committed to both. She also is planning on revamping its
search partnership with Microsoft. In order to address issues over client
usability, Yahoo seeks to reboot its free email service as well as its
homepage.
The report revealed
that people, who have seen the mock-ups, describe them to be more social and
similar to a dashboard for users. A redesign can make Yahoo more akin to
Facebook experience with contents and products that help it stand apart.
Mayer is also thinking
of beefing up 10 important areas that would include news portals for sports and
finances. The AllThingsD report comes as Yahoo is planning on cracking down
leaks of internal notes.
Shares of YHOO fell
over 2% on Tuesday.
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