While it may not seem a big deal to many, in the tech world where reputations are destroyed in the blinking of an eye, it is a very big deal.
Apple Inc.(NASDAQ:AAPL) should not have released its mapping application if it was not ready for the market. The shoddiness of the product, its erroneous results and its often hilarious consequences, show that the developers had not adequately tested the product before releasing it.
This is unacceptable for a company of the calibre of Apple that is known for producing high quality devices.
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A limp apology from the Chief Executive Officer will not undo the damage that has already been done. Worse, the apology was actually followed by an advice to download other navigational applications while Apple engineers went about fixing the problem.
To use a simply analogy, it is like launching a car and apologising for the bad quality of its steering wheel. In the world of mobile devices, navigational aids are all important because the hand-held device becomes more than just an instrument to make calls and send messages.
Google has spent millions on its mapping program. Finnish handset maker Nokia spent millions of dollars to acquire Navteq that makes mapping software.
The result is that both Android and Nokia phones have much better mapping applications than what Apple has managed to produce.
While Apple was in a hurry to sever relations with rival Google, it shows a certain short-sightedness on the part of the Cupertino company not to have a product ready in place that could adequately replace Google's mapping application.
All it has done is show-up Apple as a company with very limited vision and tolerance abilities.