Amid the fanfare that
accompanies the noisy launch of the iPad mini this week, Apple Inc.(NASDAQ:AAPL)
also unveiled new Mac computers.
The facelift may aid in
helping revitalizing a significant lineup that yields 14% of revenue and still
racks up sales growth figures that are the covet of a waning PC world.
Apple took the lid off
of a sleek iMac on Tuesday and a 13 inch laptop with a vastly improved screen. This
has set the stage for a probable restoration in sales even as Hewlett Packard
and Dell struggle just to stay on the same level.
It was earlier this
year when Apple had also released an updated MacBook Air. Analysts claim that this
product spawned over 20 touch enabled designs from competitors called
Ultrabooks that run the upcoming Windows 8 software of Microsoft.
Apple is still on the 3rd
rank in terms of US market share, following HP and Dell. However, the Mac’s
premium pricing at $1,000 and above and its ensuing hefty margins mean a spike
in revenue growth can give its bottom line an exceptional boost.
Ben Reitzes, an analyst
at Barclays has said that the feature set and pricing of the revamped iMac
present an appealing combination. He said he would not be surprised to see the
fresh iMac stimulating desktop sales in the December quarter and afterwards.
The decades-old
Macintosh line that helped set a faltering computer company back on its feet
has overshadowed in terms of both media appeal and revenue by the trendy iPad
and iPhone. Macintosh saw growth fall to single digit figures in the initial
two quarters of 2012 for the first time since 2009.
Nevertheless, sales
outgrew the PC market by a margin of over seven times over the 12 months to
June, as per CEO Tim Cook and have outpaced PC expansion over the span of last
six years.
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