Amid the fanfare that accompanies the noisy launch of the iPad mini this week, Apple Inc.(NASDAQ:AAPL) also unveiled new Mac computers.
The facelift may aid in helping revitalizing a significant lineup that yields 14% of revenue and still racks up sales growth figures that are the covet of a waning PC world.
Apple took the lid off of a sleek iMac on Tuesday and a 13 inch laptop with a vastly improved screen. This has set the stage for a probable restoration in sales even as Hewlett Packard and Dell struggle just to stay on the same level.
It was earlier this year when Apple had also released an updated MacBook Air. Analysts claim that this product spawned over 20 touch enabled designs from competitors called Ultrabooks that run the upcoming Windows 8 software of Microsoft.
Apple is still on the 3rd rank in terms of US market share, following HP and Dell. However, the Mac’s premium pricing at $1,000 and above and its ensuing hefty margins mean a spike in revenue growth can give its bottom line an exceptional boost.
Ben Reitzes, an analyst at Barclays has said that the feature set and pricing of the revamped iMac present an appealing combination. He said he would not be surprised to see the fresh iMac stimulating desktop sales in the December quarter and afterwards.
The decades-old Macintosh line that helped set a faltering computer company back on its feet has overshadowed in terms of both media appeal and revenue by the trendy iPad and iPhone. Macintosh saw growth fall to single digit figures in the initial two quarters of 2012 for the first time since 2009.
Nevertheless, sales outgrew the PC market by a margin of over seven times over the 12 months to June, as per CEO Tim Cook and have outpaced PC expansion over the span of last six years.