Thursday, October 25, 2012

Amazon.com, Inc. (NASDAQ:AMZN) Enters into the Japanese e-book Market With Kindle

Amazon.com, Inc.(NASDAQ:AMZN) is all set to unveil a Japanese-language version of its Kindle Paperwhite in the coming month, but that is not all – a Japanese Kindle store and smartphone app will also make its foray into the e-book market in Japan.

The latest offering from Amazon will be equipped with Wi-Fi and 3G and according to a press release; shipments will be dispatched from 19th November, 2012. The Wi-Fi version will cost 8,480 yen (US$107), while the one with 3G is priced at 12,980 yen (US$163). Prices of both models are lesser than on the U.S. 

Web site. Users in Japan can also buy the brand new Kindle Fire HD display launched in the U.S. last month
More than 50,000 Japanese language titles will be available in its Kindle Store on Amazon.co.jp from today. Over 10,000 Japanese titles are free and the rest have been handpicked from a huge selection of works from Japanese authors and publishers. A Japanese Kindle app will also be accessible via computers, tablets and smartphones from today.

Previously, Sony was the only player in the Japanese e-book market, which is brimming with potential. Sony offers almost 60,000 titles in its e-book store for use with a proprietary device. Japanese e-commerce giant Rakuten had also launched its Kobo e-reader in Japan in July, with 30,000 titles but they aim to increase it to 1.5 million in the next few years.

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