About a month after
releasing its virtual wallet iPhone app, named Passbook, Apple Inc.(NASDAQ:AAPL)
is now gearing to put the attribute to good use in its physical retail stores.
Later this month, Apple
will be seeding a modernized version of its mobile point-of-sale system
software to Apple store workers. This update is numbered version 12.3. it will
let retail workers with EasyPays to capture codes of Apple Store payment cards
from customer iPhones and iPod touches that run Passbook.
Apple’s Easypay
software should be ready for Passbook by this month. However, some sources have
noted that the current EasyPay hardware, at a few retail stores at least, would
not be able to scan iOS device displays. It is being presumed that Apple is
working on a way out for this.
Apple’s plans for
releasing consumer-facing Apple Store app update to support Apple Store cards
based on Passbook are not very clear at the moment. However, with Apple gearing
up for seeding software to its stores that interacts with Passbook on customer
iPod touches and iPhones, it is being believed that the feature will be rolled
out soon.
There are speculations
that Apple could theoretically work on expanding Apple Store-Passbook
integration beyond the barriers of just the card. There are chances that the
Passbook location integration could be utilized to sing in to Genius Bar
appointments or to pick items up in service with the help of the Genius Bar.
Apple presently lets
customers to buy items like accessories through iTunes from Apple Store iOS
app’s Easy Pay feature. The differentiator here is the upper limit for a gift
card. Hence, customers could pay for their new iPads, iPhones, iPods and even
Macs with the help of their current iOS 6 mobile devices through an Apple store
employee.
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