There were a couple of announcements on Tuesday for
which the market was waiting for quite some time.
Microsoft Corporation(NASDAQ:MSFT) put out a press
release which had the pricing details of Surface, its debut in the tablet PC
segment.
In the release Microsoft said, "Originally
unveiled in June, Surface with Windows RT will initially be available in three
SKUs: a 32GB version priced at US$499, a 32GB version bundled with a black
Touch Cover priced at US$599, and a 64GB version bundled with a black Touch
Cover priced at US$699."
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Investors Trade MSFT Now? Get Trend Analysis Here
The company said that a variety of accessories would
also be available, including touch covers in five vibrant colors — black,
white, magenta, cyan and red — priced at US$119.99 so customers can express
their personal style. Customers will also have the option to purchase a type
cover in black for US$129.99, which adds moving keys for a more traditional
typing feel.
Pre-orders for the Surface tablet will start on
October 26 at all Microsoft Store locations in the U.S. and Canada. In addition, Surface will be available for
sale online in eight markets across the world: Australia, Canada, China,
France, Germany, Hong Kong, the United Kingdom and the United States.
The other announcement came from Apple
Inc.(NASDAQ:AAPL) which sent out invitations for an event on October 23, at the
California Theatre in San Jose.
The invite read, "We've got a little more to show
you."
The iPhone maker is expected to unveil a smaller and
cheaper version of its iPad, which the media has dubbed as the `iPad Mini' for
a long time now.
There is speculation that along with the iPad, it will
also unveil a 13 inch retina MacBook, a new iTunes model and a Mac mini.
That's a lot of stuff.
The plight of Nokia Corporation (ADR)(NYSE:NOK) does
not look promising at all because predictions have revealed that sales will
plummet and the company will lose more market share even though investors are
eagerly waiting for the unveiling of Microsoft's Windows Phone software 8. This
launch is supposed to be the “saving grace” for Nokia’s smartphones.
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Nokia, which was a cutting-edge brand and a
leader in the cellphone market for more than a decade, could not withstand
competition from Apple and Samsung in high-end devices sector. Now it is also
losing customers to Asian makers when it comes to lower-end devices. Samsung
surpassed Nokia and became the world's No. 1 cellphone maker in the first
quarter selling 86.6 million units, in comparison to Nokia’s 83 million.
The company dropped from a market share of 40% in
2008 to 29% in the last year. Reports state that the figures will be extremely
dismal at the end of this year as well. 2nd quarter losses totaled
almost $1.7 billion and overall sales came to 7.5 million at a 19% decline.
Investors are hoping that Microsoft’s liaison with Nokia might strengthen the
latter’s position in the US .
Shares of NOK are up 2.50% after surging 9% in
the past two trading sessions.
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