An increased number of Facebook
Inc(NASDAQ:FB) users are accessing the site through mobile these days. This is
the key fact behind the growth of Facebook. However, a recent report from
PageLever revealed that page owners require taking a closer look at mobile
promotion since more fans are now coming from the mobile platform than ever.
As per the study that
involved more than 500 different pages with minimum 1,00,000 likes, about 19%
of new fans are coming from mobile as of month of August. That is compared to a
mere 5% coming from mobile in the month of May.
Has
FB finally Found The Bottom and Ready To Move Up? Find Out Here
The study took account
of mobile fans per total fans instead of measuring just mobile fans in order to
ensure that such figures were not affected by fluctuations in overall fan
growth.
It is still not cleat
why has this figure jumped so fast. Whatever be the source of mobile likes,
mobile ads or organic roots, they are growing exponentially.
The question remains.
What could be the possible reason that is driving this flood in
mobile-generated likes? Facebook’s mobile-only ads could be a pointer here.
Rewinding back to June, Facebook had given its marketers the choice to target
Sponsored Stories to just mobile news feed. Initially, advertisers could not
specify exactly where their Sponsored Stories must show up. Facebook has also
exposed Promoted Posts for pages. However, this works the same on desktop and
mobile platform.
Earlier this summer, Facebook
had unveiled a giant ‘like’ button spanning the whole bottom section of posts
from pages on mobile. Presently, when one can see particular posts in the news
feed on mobile versions, it is possible to like the page without having to
navigate to the page. This could have been working as a driving force in the
spike in fans that Facebook is experiencing with the help of the mobile
platform.
Shares of FB are doing
fine this morning and rose 5% to $20.43 on hefty volume of 20.25 million
shares.
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