By now, everyone is
familiar with brands and companies promoting their products and services
through status updates on Facebook Inc(NASDAQ:FB) or tweets on Twitter. By
paying social networking sites, these firms ensure that their messages reach
out to as many people as possible through ‘promoted’ content. It seems that
Facebook is expanding this particular feature to regular users also.
Facebook has started
testing Promoted Posts for regular users in the US, the feature being already
rolled out in New Zealand. On payment of $7 per post, Facebook will ensure that
all your status updates reach out to you friends. Apart from the increased
visibility, Promoted Posts will come with a tool that will allow users to see
the number of users, who have seen their posts.
Has
FB Found The Bottom and Ready To Move Up? Find Out Here
Facebook has a
reputation for testing out potential new features to a selective group of
users. The company had done the same thing when it introduced automatic photo
updates for Android a few weeks back. You would know that you are among the
lucky ones to get access to the new feature if you can see a new ‘Promote’
button next to ‘Like’ and ‘Comment’ buttons underneath your posts.
This feature could be
useful to everyday users although it is not something that people would do to
each of their updates. However, if you want to upload some photographs of a
special occasion or event or want to wish a friend on his birthday by sending a
picture, the ‘Promote’ feature can be of help. That is, if they are willing to
shell out $7.
Facebook’s Pay to
Promote test had first started in New Zealand at the beginning of the year. It
has gradually rolled out in over 20 nations.
Ever since the social
network has gone public, it has been looking for ways to increase its
advertising revenue to attract investors, who are bellowing for a more
sustainable business model.
Shares of FB are down
0.50% to $21.73.
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