Facebook Inc(NASDAQ:FB)
has been successful in maintaining the reliability of its user experience while
increasing advertising revenue at the same time through its mobile sponsored
stories. However, as per the results of a survey involving more than 750
Facebook users in the US last week, conducted by Sterne Agee, the social
networking site’s test of promoted posts is a bust.
Sterne Agee has found
that 77% of respondents had not taken note of mobile ads. This means that
Facebook’s goal of keeping its mobile sponsored stories subtle and having them merge
in to mobile news feed is being met.
Sterne Agee has also
found that 54% of the respondents have seen more ads on Facebook in comparison
to the situation that was 6 months back. 42% people said that the number of ads
was unchanged and 4% said that they were noticing less number of ads.
Sterne Agee’s survey
revealed that 61% of respondents felt that the relevance of ads they were
coming across was unchanged as it was 6 months back. 22% people said that the
relevance had reduced and 17% felt that they were coming across more relevant
adverts.
16% people wanted to
pay for promoting their posts on Facebook. 45% of people were willing to give
Facebook Gifts a shot. 47% of respondents seemed willing to try Facebook search
engine. 63% of laptop and desktop users were found to have accessed Facebook
once or more each day.
Nearly half the respondents
said that they spend the same amount of time they used to spend on Facebook 6
months back. 61% of respondents said that they access Facebook through their
mobile phones. 71% women respondents said that they use mobile Facebook apps
once or more each day.
Sterne Agee concluded
after the survey that the near-term outlook on Facebook still is cloudy, under
the present circumstances of transitioning into mobile. He believes that long
term opportunities are large. User experience is relatively unaltered, in
comparison to what is was like 6 months ago.
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