Google had mentioned at that time that even though it has been collecting more information on a user, it is not planning on violating privacy of any user. It further explained that its new policy is using data to refine and enhance user experience on Google. This is something that the company has been doing since a long time. Google said that it is just trying to make things simpler for its users and it is making efforts to be frank about it.
Shortly after Google declared its chance, privacy lawyers counterattacked by saying that the company’s move is meant to increase the effectiveness of the its advertising. A group of Google users also sued the search engine giant saying that it should have been offered an opt-out option.
Reuters has reported in the weekend that a number of top officials at the US Federal Trade Commission are of the opinion that the agency must report an antitrust case against Google over the likelihood of it using its dominating position to hurt its competitors.