On the 27th of September, the decision by
Microsoft Corporation(NASDAQ:MSFT) to invest in Klout, was disclosed over the
Bing Community. Microsoft is to invest in the social media-vendor, although the
amount of money which Microsoft wants to put in, has not been disclosed, as of
yet.
According to the plans, the Klout data will be
displayed on the Bing page. This will include Klout scores for individual
people, as well matters which they are well-versed in. this display, according
to sources, will be on the Bing Sidebar pane. Conversely, on Klout, highlights
from Bing will keep popping up on the ‘moments’ section on the profiles of
different people.
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While many may want to look down upon this decision
by Microsoft, the company has full faith in its investment, and they believe
that it will pay off, ultimately. The company is trying to build on the Bing search
engine, and they believe that social search results are also important. These
results will be displayed via the sidebar, as it is with Quora and foursquare.
Microsoft is confident about the investment, as they
believe that such investments and partnerships can only do well for them, at
such a nascent stage of the development of Bing. The big data accumulation as a
result of this arrangement with Klout will help Microsoft collect a lot of data
which will be essential to Bing, which will in turn, generate a lot of data for
Microsoft to store, and use later.
The company believes that the collection of social
data through this system is essential for them, but what they do not realize is
that people are bound to feel uncomfortable about their social data coming up
on search results. Klout is based on scoring one another depending upon the
amount of knowledge and grasp people have about certain issues which they like
to speak about, or are knowledgeable about.
However, the Klout results popping up on the sidebar
of the Bing page may not be welcomed by everyone. We just have to wait and find
out for ourselves when this project gets incorporated.
Shares of MSFT are flat at $29.75.
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