Internet video subscription service as offered by Netflix, Inc.(NASDAQ:NFLX) can now be availed in Sweden and Denmark. The company is planning on invading two other Nordic countries this week.
The service has started showing old TV shows and movies on Internet-connected gadgets from Tuesday in Denmark. Customers in Sweden got their first chance to surf Netflix’s collection on Monday.
The Nordic expansion that was announced by Netflix two months back will continue in Finland and Norway from this week.
Netflix’s service is costing 79 krona in Sweden, which is equivalent to $12 for one month. In the US, Netflix charges subscribers only $8 each month.
Netflix is trying to slowly build an international following for its service that started off as a DVD-by-mail rental plan in San Francisco area in the 1990s.
The company is based in Los Galos, California. Its subscriber base as of June was 26.5 million in the US and 3.6 million in other nations. Netflix also offers its service in the UK, Ireland, Canada and a host of other Latin American nations.
The cost of global expansion is falling hard on Netflix with its first yearly loss in a decade.
Stocks on Netflix gained $1.29 close Tuesday at $66.05.
The company has not yet revealed specific date for the launch. It also has not furnished details of the content. However, it informs four Nordic countries to sign up for an alert once the service is live.
The company has been focused on working on its international this year. That is why a move into the Nordic markets, where there is a lot of hoopla surrounding streaming and download services, completely makes sense.
The company has also been working on widening the number of platforms that support its services. It has struck agreements to appear on the Xbox 360 and others.