Netflix, Inc.(NASDAQ:NFLX) has made an addition to its offerings – The “Just for Kids” section on its web interface, set-top boxes, and gaming consoles. All films, performances, TV shows available have been specifically incorporated for younger children and care has been taken to ensure that there is no content that can be deemed offensive for kids above. New iPad (iPad 2 and the latest model) users can now avail this service through the Netflix app on their devices. Users of older models need not be disappointed as the app will soon be available for them as well.
Lately, there has been a lot of controversy regarding the type of content that children are exposed to in cartoons, movies, or TV shows. Netflix has designed the section keeping the concern of parents in mind, so that they no longer have to worry what their children are watching.
The Just for Kids section is very user-friendly and kids can watch and tag programs as favorites with the favorite character image on the top row. There will also be listings with categories like genres and suggested content. Kids can toggle between returning to a show that they were watching via the row “Continue Watching”.
Android users will soon be able to access the Just for Kids section on their devices. With Netflix coming up with innovative mobile apps and providing something new to mobile users each time, they will follow through with their promise and also come up with numerous features for both iOS and Android platforms that will not disappoint.
Shares of NFLX jumped 3% to $56.05 on Monday.