For Nokia Corporation (ADR)(NYSE:NOK), Microsoft's
Windows Phone 8 is its lifeline. It has pinned all its hopes on the new
operating software from the Redmond-based software giant.
If the combination works, it means that Nokia is back
in business. If not, it will set back the company by several years.
Nokia lost its position as the largest manufacturer of
mobile phones, after 14 years, earlier this year to Samsung, which along with
Google's Android operating software, has streaked ahead leaving the rest of the
competition behind.
Apple with its proprietary operating system iOS has
its own unique niche in the segment. In fact the company can be credited with
revolutionising the smartphone market and providing a benchmark for others to
follow.
Nokia was somehow unable to keep up with Apple in
terms of innovation, design or imagination and it took just a few years for the
company to lose its position at the top. Now it is playing catch-up.
On Friday, research firm IDC said that in the
July-to-September period, Nokia slid for the first time off the list of the top
five smartphone makers in the world. It's still the second-largest maker of
phones overall, but sales of non-smartphones are shrinking across the industry,
and there's little profit there.
Nokia CEO Stephen Elop has made it clear that the
revival of the company's fortune hinges on Windows Phone 8. Microsoft is
scheduled to launch the new operating system on Monday along with the new
phones from Nokia, HTC and Samsung.
The first line-up of Nokia phones last year, running
on Windows Mango have not been much of a success. The upgraded version of the
software is expected to have better success, as it has been made with the new
generation of smartphones in mind.
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