Wal-Mart Stores Inc. (NYSE:WMT) is experimenting same-day deliveries of toys, televisions and other general merchandise purchased online in a few US markets as a way to find methods of coping up with competitors and to lure busy shoppers this holiday season.
The test conducted by ‘Walmart To Go’ service started in Northern Virginia and Philadelphia in the starting of the month and is geared up to expand to Minneapolis on Tuesday, as per Walmart. Afterwards, the firm plans on expanding the test to California’s market sometime in late October or early November.
The most recent comes at a time when the world’s largest retailer is experiencing increasingly steep competition from Amazon.com, Inc.(NASDAQ:AMZN) and other web retailers. The new test gives Walmart a chance to associate its updates website with its thousands of stores so as to make the chain more expedient for shoppers.
The test happens to be not the only way that Walmart is trying to reach out to its thousands of stores through its online business. Bill Simon, Walmart US President said in September that the firm uses a group of stores around the country fulfil online demands that reduces shipping charges as well as time.
In the same speech at a Goldman Sachs event, Simon had mentioned that Walmart was silently playing with same-day delivery but he did not reveal much about the markets that may have been the participants.
In the new test, shoppers in the Northern Virgina, Minneapolis and Philadelphia markets can pay $10 flat charge for same-day delivery of items that are picked from general merchandise items carried in local stores. Consumers can choose an unlimited number of those items.
Customers in those three markets must register, place their orders by noon and pick one of the three four-hour windows for delivery later in that very day. The goods are then delivered through United Parcel Service Inc.