When it comes to profit margins on their tablet PCs Microsoft
Corporation (NASDAQ:MSFT) and Apple Inc.
(NASDAQ:AAPL) are at the top of the heap followed by Google and Amazon,
according to a research done by IHS.
Both Amazon and Google have priced their tablets at
fairly low rates with the intention of making them more affordable. However
Apple and now Microsoft have always priced their tablets at the premium end.
According to the IHS analysis, Microsoft's first
tablet, the Surface, manufactured by it, costs about $267 in parts and labour.
It is priced at $499 for the 32 GB model, for a profit
margin of around 46 percent. Surface comes with a 10.6-inch screen and can
access the Internet only through Wi-Fi.
Apple's third-generation iPad, with WiFi-only
capability with, 32GB of storage and a 9.7-inch screen cost an estimated $333
and retailed for $599, for a 44 percent profit margin. The 16GB base model cost
$316 and was priced at $499, for a profit margin of 37 percent.
This means that Microsoft's gets more profit out of
its Surface tablet compared to what Apple gets with its older iPads.
The fourth-generation iPad, which comes with a faster
processor and went on sale Friday, costs about $305 in parts and labor for the
32GB Wi-Fi-only model, for a 49 percent margin, according to the IHS analysis.
The 16GB base model costs about $295 and sells for $499 a unit.
Marketing and sales expenses have been excluded for
the purposes of this analysis. Only the cost of the components has been taken
into account.
Apple's iPad Mini which retails at $329 for the 16 GB
model and costs $198 for parts and labour has a profit margin of 40 percent.
Goggle's Nexus 7 that costs $159 for its 8GB model and
sells for $199, according to IHS has a profit margin of 20 percent. Google
makes a little more on its 16GB model, which costs about $167 to make but sells
for $249, for a 33 percent margin.
Amazon spends about $174 to make its 7-inch Kindle
Fire HD with 16GB of memory and sells it for $199, for a profit margin of 13 percent.
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