Who said Black Friday is just meant for Americans, who celebrate Thanksgiving? Amazon.com, Inc.(NASDAQ:AMZN) has announced that in the United Kingdom, it has sold a record number of Kindle devices, which is triple the previous record amount. Like always, Amazon is not willing to provide a hard figure on how many exact units it means or how many e-readers it has sold when compared to Fire tablets.
However, it seems that at least some of the emphasis of activity in this case is on Amazon’s Kindle Fire tablet.
On Amazon.co.uk, the Kindle Fore has been discounted to £ 99 from an initial price tag of £ 129. According to the vice president of Kindle EU, Jorrit Van der Meulen, the reaction has been overwhelming. Customers have bought more than three times the Kindle devices on Black Friday than on any other day in its history on the site.
Amazon is running the sale that is likely to witness an impressive boost in the number of Kindle fire tablets in the UK, until midnight on 26th November.
Even though Amazon has been selling the Kindle Fire tablet in the US for a year now, it has only started to make its presence felt in the international markets in September of 2012. In Europe, it is experiencing the heat of competition from the likes of Barnes & Noble that has also released its Nook range abroad and has signed retail deals with department stores. Apple has also made a move from the smaller-tablet range with the release of the iPad mini.
Apart from selling the Kindle Fire online, Amazon is also working with Waterstones, the UK bookstore to sell its device in brick and mortar stores.
According to Amazon’s release, Kindle Paperwhite is the most advanced e-reader offered by Amazon that is built with 62% more pixels and 25% more contrast.