Friday, November 16, 2012

Cisco Systems, Inc. (NASDAQ:CSCO) and Qualcomm (QCOM) have Partnered to Improve Wi-Fi Functionality in Stores and Venues

Cisco Systems, Inc.(NASDAQ:CSCO) and QUALCOMM, Inc.(NASDAQ:QCOM) have collaborated to make it simpler for retail outlets and others to help visitors access Wi-Fi. Though numerous locations are now equipped with Wi-Fi networks to help people access the Web, the output is not that promising because the number of people using Wi-Fi are not too many.

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Cisco has therefore introduced many new capabilities so that the accessibility of Wi-Fi networks improves a great deal plus it becomes interesting to both users and venue owners. The new additions include the latest version of Cisco's Mobility Services Engine (MSE) software, and upgrades from the recent acquisition of ThinkSmart Technologies, and with the tie-up with mobile chip giant Qualcomm.

Qualcomm has been included in the deal so that both companies can make an effort to deliver localized results to customer’s smartphones before they log on to any network nearby. The localized information would comprise of choices to download the store’s app or join the wireless LAN, but will come up without the user doing anything. Firmware has been included by Cisco in Qualcomm's Snapdragon S4 chipset, which will be incorporated in smartphones releasing the next few months. It will facilitate communication between the chipset and Cisco wireless LANs equipped with the new MSE software.

The local service discovery feature is being talked about a lot. Analyst Peter Jarich of Current Analysis feels Cisco is looking way beyond the functionalities offered by Wi-Fi and it remains to be scene if store and venue owners will adapt to the complex enhancements as well. But even then, Cisco and Qualcomm are probably the best companies to venture into this territory. Gartner analyst Paul DeBeasi says that this partnership will be successful if they can convince all handset providers and get their offerings into all phones.

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