On Cyber Monday online retailers saw a jump in sales setting a good trend for the start of the shopping season and holding out hopes of it continuing.
According to reports auction site eBay saw strong sales while Amazon.com also continued its rapid holiday shopping season growth, a release by ChannelAdvisor said.
eBay Inc(NASDAQ:EBAY) shares climbed 4.9 percent to close at $51.40. The stock hit an intra-day high of $51.78, the highest level since early 2005. Amazon's shares gained 1.6 percent to $243.62.
This year the holiday and shopping season started a day earlier compared to previous years. Sales started right on Thanksgiving, a day that is traditionally seen to be spent with families rather than going out shopping.
ComScore expects online sales to hit a record $1.5 billion by the end of the day. In recent years, Cyber Monday has been the biggest online shopping day with workers returning to offices and making purchases online on their office computers.
ChannelAdvisor said client sales - or sales generated by third-party merchants using the company's software - soared 57 percent on eBay.com early on Monday, compared with the same period in 2011.
The growth rate was five times higher than during the same period last year, said ChannelAdvisor, which helps merchants sell more online.
EBay promoted Cyber Monday deals on iPads, made by Apple Inc, and Nook devices from Barnes & Noble.