A review done recently, by David Pogue on the New York Times, of Nokia Corporation (ADR)(NYSE:NOK ) Lumia 920, HTC 8X and the common Windows Phone 8 operating system gives an enlightened view of why Microsoft Corporation (NASDAQ:MSFT) has been unsuccessful in everything apart from its bread-and-butter operating platform for computers.
While Windows hone 8 is the best version of its mobile operating system ever, it is not really picking up because of lack of awareness among users and consumers.
Pogue quotes a Microsoft manager as saying, "“We have an awareness problem.” Translation: Nobody is buying Windows phones. And since nobody’s buying them, nobody’s writing apps for them. And since nobody’s writing apps — well, you can see where this is going."
Apart from the awareness problem Microsoft this time has allied itself with companies such as Nokia and HTC, both of which are struggling companies.
Nokia, once the leading mobile phone maker, is lagging somewhere in the seventh place in the smartphones league tables. HTC is also finding it an uphill task selling its phones, which have fallen by 36 percent this year so far.
In his review Pogue observes that both the Nokia Lumia 920 and HTC 8X are 'awesome' in terms of bigger and sharper screens, clarity, comfort in handling, choice of colours, fast processors and faster Internet downloads.
On many counts though, the Nokia smartphone scores over the 8X.
"In category after category, Nokia’s Lumia 920 beats the HTC. In battery life (10 hours of talk time). In price ($100 versus $200). In storage (32 gigabytes versus 16). In Bluetooth version (3.1 versus 2.1). In screen sensitivity; in one mode, you can operate this touch screen even with gloves on."
However where the operating system fails (in both the phones) is in voice commands, which are very crude. Dictation is not an option while important applications are missing.
"Microsoft and its partners are teetering on the edge. Excellence has been attained; now it’s up to market forces."