With users increasingly
checking Facebook Inc(NASDAQ:FB) from their tablets and phones, the social
networking sire is placing more adverts in the mobile feed. Even though the
company reveals that it is monitoring ad performance and user response, two significant feedback mechanisms are
missing or hidden on most of the mobile versions of Facebook – ‘Mark as spam’
and ‘Hide’.
These options are
available on every sponsored story on the desktop version of Facebook. They are
inconsistent when it comes to the mobile version. Mobile advertisements are
already a daily business of $3 million for Facebook, however, for truly getting
a sense of how users think about adverts and other content in their feed, there
needs to be an obvious way for them to offer a negative feedback.
As of present scenario,
the social networking site is in fact missing significant data and in some
cases, there is no way of providing a negative feedback. In case as story is a
photo, users need to have a ‘report photo’ link below it since no button comes
up in the top right.
From the native iOS
app, users can tap almost anywhere on a post. If anyone clicks on a link to
view a full-sized photo, a separate screen will be opened where the top right
corner can be tapped. There is an option to ‘report’ or ‘mark as spam’ but
there is none to ‘hide’ it.
In the native Android
app, there is no way to provide such feedback on most of the posts since there
is a Like button in the top right. There is a ‘report photo’ link on posts with
photos that users can tap to view. On reporting a photo, users can specify why
they did so.
On all mobile
platforms, the new ‘Pages you may like’ unit do not come with any chance to
provide negative feedback.
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