The Favorite button which has been such a common
sight in Twitter will soon be replaced by something more akin to the ‘Like’
Button on Facebook Inc(NASDAQ:FB). This decision to change the traditional
symbol for liking other tweets is going to be done so as to make the sign more
lightweight. Many of the twitter regulars have noticed that instead of the
usual sign, which says ‘Favorite’, they were now getting so see options such as
‘Like’ or ‘Star’.
Dick Costolo is the Chief Executive of Twitter,
and at the Internet Advertising Bureau's Engage conference, which was held on
Thursday in London, he talked about the reason why Twitter would be making this
change after having had the ‘Favorite’ button for so many years. He said that
the option should be more lightweight for the users. The word ‘Favorite’ is not
as much of a lightweight word as ‘Like’ and through the lightweight agenda, the
firms which use the networking forum for purposes of branding, will also get
more traction than they do. From the point of advertising, Costolo also pointed
out, how the more lightweight it is, the more engagement it will draw. This is
one of the primary reasons for changing the name of the button. It was in May
that the company decided to make these changes to the site.
During the conference, Dick Costolo also talked
about the statistics of the users on the site. He said that about 140 million
users on Twitter, who are active, and on a daily basis, the site is meeting
with an average of half a billion tweets. During the first US Presidential
Debate, the site poured out a record of about 8,000 tweets per second. He also
addressed the apprehensions by others that Twitter may be taking away what
publishers and broadcasters are there for, but Costolo stated that instead of
encroaching upon the grounds of traditional media, Twitter enhances the roles
of the traditional media.
Costolo also talked about how he runs the
company, and he talked about his habit of micro-managing.
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