Google Inc (NASDAQ:GOOG): Nexus 7 Sales Nearing 1 Million a Month

Asustek revealed that the sales of Google Inc (NASDAQ:GOOG)’s Nexus 7 are nearing to 1 million units a month.

The 7-inch tablet has been creating a lot of headlines this year with its low starting cost of US$199, but both Asustek and Google has been acting pretty cautious about revealing actual sales figures.

Asustek executives have given the clearest indication after the third quarter earnings of the company.

Chief Financial Officer of Asustek, David Chang told the Wall Street Journal that at the starting it was 500K units each month, escalating to about 600-700K. The figure touched 1 million in the recent month.

It was earlier this month when tech blogs were passing third quarter sales estimate of 800,000-1 million Nexus 7s based on an examination of revenue figures of Google. Asustek’s comments indicate that the actual figure was higher.

That number is still meager in front of Apple’s third quarter sales of 14 million iPads. A total of 25 million tablets were sold internationally during the third quarter, as per Strategy Analytics, a research company.

Building off the promising sales of Nexus 7, Google is expanding its efforts to combat Apple’s dominance of the mobile market. Google recently unveiled two new products – the Nexus 4 smartphone and Nexus 10 tablet. The 10-inch tablet is priced at $399 for 16 GB and the smartphone has been priced at $299 without a wireless contract.

There were a number of 7-inch tablets launched this fall, as it becomes evident that there is a strong customer interest for devices of this size. Petite tabs that have lately jumped into the fray include Apple’s 7.9-inch iPad mini for $329 and 7-inch Kindle Fire HD of Amazon for $199.

Caroline Hsu, a spokeswoman at Google said that the company has not yet released sales figures for the Nexus 7.