Thursday, November 15, 2012

Google Inc (NASDAQ:GOOG) Shopping spreads to more countries

Google Inc(NASDAQ:GOOG) Shopping, a paid-for version of its current free 'everyone can list' model will be available to more countries soon after its introduction in the United States.

Google Shopping is integrated with the search engine’s product listing ads and is expected to throw up better and cleaner results for shopping queries.

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The roll out includes: United Kingdom, Germany, France, Japan, Italy, Spain, Netherlands, Brazil, Australia and Switzerland. The rollout, much as it was in the U.S., will be gradual.

In next February customers and users in these countries will start seeing "visually cleaner" results for shopping queries, Google said.

The new commercial formats on Google.com will dsplay products in a single unit, replacing the current search results.

“These visually cleaner results for shopping queries will enable shoppers to refine a search by brand or price, and feature larger product images to provide a better sense of a product’s attributes,” says Sameer Samat, Vice President of Product Management, Google Shopping.

 “Starting today, we’ll begin testing this new format for a small percentage of searches.”

The gradual transition to the commercial model is expected to be completed by the end of the second quarter of 2013, by when the company will also be ready to offer as yet unspecified incentives to users.

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