Google Inc(NASDAQ:GOOG) Shopping, a paid-for version
of its current free 'everyone can list' model will be available to more
countries soon after its introduction in the United States.
Google Shopping is integrated with the search engine’s
product listing ads and is expected to throw up better and cleaner results for
shopping queries.
The roll out includes: United Kingdom, Germany,
France, Japan, Italy, Spain, Netherlands, Brazil, Australia and Switzerland.
The rollout, much as it was in the U.S., will be gradual.
In next February customers and users in these
countries will start seeing "visually cleaner" results for shopping
queries, Google said.
The new commercial formats on Google.com will dsplay
products in a single unit, replacing the current search results.
“These visually cleaner results for shopping queries
will enable shoppers to refine a search by brand or price, and feature larger
product images to provide a better sense of a product’s attributes,” says
Sameer Samat, Vice President of Product Management, Google Shopping.
“Starting
today, we’ll begin testing this new format for a small percentage of searches.”
The gradual transition to the commercial model is
expected to be completed by the end of the second quarter of 2013, by when the
company will also be ready to offer as yet unspecified incentives to users.
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