Where Apple Inc. (NASDAQ:AAPL) goes, can Google Inc (NASDAQ:GOOG) be far behind?
The Internet search giant is working on a product that will challenge Apple's AirPlay, said a report by GigaOm. It said that Google was working on an alternative to Apple's wireless feature and hopes to attract the interest of devices and software vendors.
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A foretaste of this was revealed by Google last week when it introduced a new feature for YouTube that made streaming to television much easier than what it is on Android.
The updated app now presents a new button making it possible to stream from devices to the television with a single tap, replacing a seven-step procedure that even YouTube executives found confusing, according to Cnet.
Apple devices such as iPhone and iPad can beam content to Apple TV, a major reason why Apple TV is so popular as video streaming equipment. This is the functionality that Google is aiming at, because with such a feature devices running Google's Android operating system can compete better with Apple's iOS.
With the new feature introduced on YouTube it is possible to stream from devices to television with the tap of a single button. Google executives have gone on record to GigaOm to say that more functionalities are in the offing.